Hitachi has a MAP policy in effect on all consumer
Plasma screens, and various other consumer products. This means that a
Hitachi Authorized retailer
is not allowed to advertise a price below the MAP price. Although
we sell unit below MAP pricing, in order to maintain our Authorized
Retailer Status we are not allowed to post this price.
Should you visit a site that advertises a price below MAP
they are not an Authorized Retailer and are not getting the product
through proper channels. This will affect your rebate status
and possible your warranty. The origin of the product may also be
in question. (B stock, Gray market, etc)
has put these policies in place to protect you, the consumer, from
dealers who have no knowledge of the products, provide no support
and in some cases misrepresent the product availability and history.
Home Theatre products including Plasma TV, LCD TV Monitors, Video Projectors, Projector Screens,
DVD Players, DVD Recorders and Extended Warranties