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3LCD Technology Holds Strong Lead in Pro AV Projector Market

Projection Industry's Largest Market Chooses 3LCD

3LCD, the world's number one projection technology, ended 2008 as the clear leader in the Pro AV market. According to data from Pacific Media Associates (PMA), 3LCD maintained a lead over the competition with more than 77-percent market share during the period of January 2008 through December 2008(i).

The valuable Pro AV channel includes school systems and universities, corporations and high-end home theater enthusiasts; serving some of the most demanding markets in the projection business today. Pro AV dealers provide service and support to their customers and require outstanding performance and reliability, and the Pro AV channel overwhelmingly continues to choose projectors with 3LCD technology, outselling all other technologies combined.

The Pro AV market relies on 3LCD for key advantages such as 3-chip optical engines in all projectors - delivering bright, true-to-life images, and high Color and White Light Output for text and images that always look their best. 3LCD projection technology has consistently been the choice of users who demand long-life performance, reliability and energy efficiency, with more than 50 million chips shipped.

"This year, we saw tremendous success in the Pro AV market, with more than 77-percent market share, an increase over last year's success," said Rina Bhuva, senior strategic marketing manager, 3LCD Technology. "This, combined with our global success in 2008, is evidence that the performance and capabilities of 3LCD technology are being widely recognized and utilized, and we are eager to see what this year will bring."

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.