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3LCD #1 Projection Technology Worldwide

3LCD #1 Projection Technology Worldwide
Market Share Grows to an Impressive 51 Percent in 2008

LOS ANGELES – February 18, 2009 – 3LCD, the world’s number one projection display technology, continued to show market share growth worldwide in 2008. According to the most recent data from Pacific Media Associates (PMA), 3LCD acquired 51 percent of the worldwide front projection market, maintaining its leadership position.

3LCD’s continued growth is credited to the vast array of new 3LCD projector models introduced during 2008. Product features include outstanding color performance, efficient light engines, impressive contrast ratios offering rich details and deep blacks, lens-shift technology and road-tested reliability. In June, 3LCD became the first projection technology to break the 50 million chip shipment barrier, contributing to this year’s success.

3LCD Technology Advantages:
- 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical engine to deliver incredibly bright, true-to-life color.
- High Color Light Output: 3LCD projectors deliver high Color and White Light Output so images, video and text always look their very best.
- No Color Wheel: 3LCD projectors do not rely on a spinning color wheel to produce color and do not suffer from “the rainbow effect” or “color break-up.”
- Road-Tested Reliability: 3LCD technology is the #1 projection technology and has consistently been the choice of users who demand the long-life performance and reliability.

“With the continuing contributions and support from our OEMs, 3LCD has maintained steady market share growth year over year. Repeatedly outselling our closest competitor is a sign that consumers recognize our innovation and advantages,” said Rina Bhuva, senior strategic marketing manager, 3LCD.

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3LCD.com.