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Sharp Middle East FZE Unveils Pioneering Professional Projector

Introduces the world's first 6000 Lumen DLP .7-inch XGA 3 chip Professional Projector model XG-P610X to the Middle East market

DUBAI, UAE, June 03, 2008 — Sharp Middle East FZE, the Japanese electronics giant for Consumer Electronics and business products, and Graphic International Center LLC, authorized distributor for Sharp's Data & Video Projectors in the Middle East, jointly organized an event to launch the world's first 6000 Lumen DLP .7-inch XGA 3 chip Professional Projector, model XG-P610X in the region. The entire range of the latest Sharp LCD and DLP projectors were also on display at the event that was attended by systems integrators and Sharp's channel partners from all across the UAE.

Commenting on the occasion, Mr Tomio Isogai, Managing Director, Sharp Middle East said, "From the inception, Sharp Middle East FZE has been committed to introducing innovative products that provide our customers excellent performance and value. Sharp has the distinction of being an industry leader in LCD and DLP based projection products in the region. The launch of the innovative and groundbreaking XG-P610X 3 chip projector further strengthens our product line and brings unparalleled projector technology to the region".

Mr Abhijeet Patale, Dy General Manager- Business Development for Graphic International Center LLC said "Graphic International and Sharp Middle East share a very valuable partnership in the region. Sharp is a world-class brand and we are happy to be an authorized distributor of a company that constantly brings innovation to the market. Sharp's range of multimedia projectors complements our business line and helps us provide the highest quality office solutions to our customers".

The new model XG-P610X, combines extensive projector features from Sharp with Texas Instruments' advanced 3 chip technology. This 6000 Lumen Installation/Integration projector represents the first in a family of 3 chip projectors from Sharp and is also the first in this brightness category for Sharp, breaking an industry barrier with unparalleled picture quality and brightness at an affordable and competitive price point. Combining high brightness, 2000:1 contrast ratio, XGA native resolution for detailed images, six lens options and redundant reliability through a dual-lamp lighting system, this projector is ideal for facilities that need a powerful, permanently-installed display device, including system integration, large venues, rental and staging, control centers, broadcast studios, flight control rooms and call centers.

"Leveraging our legacy of superior picture quality and success with projection innovations, we are excited to be bringing DLP 3 chip technology to the professional AV market," said Ravinder Kumar, Product & Marketing Manager at Sharp Middle East FZE. "With DLP 3 chip technology and the intelligent dual-lamp design from Sharp, we can offer our customers unparalleled reliability and power to produce brilliant images in dimly or fully-lit areas for virtually crystal clear presentations."

Sharps new projector is available at Graphic International Center LLC, Sharp's authorized distributor for Data & Video Projectors.

About Sharp ME FZE

Sharp Middle East FZE (SMEF) is one of the strategic regional hubs of Sharp Corporation. SMEF manages the entire Gulf and Middle East region, Africa, Pakistan, Iran, and CIS markets and is now concentrating their efforts on developing the fast-developing market with ambitious plans for the region.

Sharp's vision and commitment is to become a company with zero impact on the global environment by 2010. Sharp Corporation is set to become the most advanced company in terms of creating and promoting technologies that help protect the environment and carry out product development and business activities in an environmentally conscious manner.

For more information log onto http://www.sharp.ae

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